MobileAction

Zeynep Derinoz

Ruya Tan

Aykut Karaalioglu

Most common questions from you and the terms we use frequently.

FAQs

Anomaly metric gives us the severity of changes in ranking between two selected dates of a keyword.

How do we calculate Anomaly in ASO report page?

What Does MobileAction Do?

Learn how to add competitors to your app.

How can I add competitors to my app?

How to track keywords to start working on your ASO strategy

How do I add keywords to my list?

Learn how to add the apps you'll be working with.

How can I add an app to my watchlist?

How to improve your app's store visibility with 3 basic steps.

How can I improve my app's visibility?

How to find and download reviews and analyze them with MobileAction.

How can I find and download my app's reviews?

Market Intelligence is an estimation-based tool that uses current data points as benchmarks to estimate the unknown data points.

How we Calculate Download and Revenue Estimates and Can You Trust Them?

Through which data source is search score provided?

How do we compare & differentiate Apple Search Ads popularity and keyword popularity.

Is Search Score actually Apple Search Ads Keyword Popularity?

Daily and Monthly Active Users are the two metrics that shows you  the user engagement of an app on different scales.

How are DAU & MAU calculated?

A brand keyword is the keyword used to search for a company, basically an app in this context.

How are Brand Keywords determined?

Muammer Ünal

Common Questions

Visibility Score is a proxy that keeps track of your app’s impressions.

What is Visibility Score?

Chance Score shows the probability of any app to rank in the top 10 results for a specific keyword.

What is Chance Score?

Share of Voice is a metric to measure categories' and apps’ shares on paid and organic keyword search and display channels.

What is Share of Voice?

Popularity Score is the amount of times a keyword is searched for in the Apple App Store.

What is Popularity Score?

SDK is a set of tools and files that enable developers to enhance their apps.

What is an SDK?

Search Ads Visibility Score is a metric where you can see the paid efforts of an app to be more visible.

What is Search Ads Visibility Score?

Impression Score is a metric that shows how often an ad creative has been viewed - the higher the score is the more an app is viewed.

What is Impression Score?

Impression Share is a metric that shows you how big your slice is from the cake.

What is Impression Share?

Ad Intelligence is a collection of the data on your app’s paid user acquisition efforts.

What is Ad Intelligence?

What is an Ad Publisher?

It’s an app that distributes its ads through ad networks.

What is an Advertiser?

It’s the medium that connects an advertiser with a publisher.

What is an Ad Network?

Apple and Google regularly provide top charts for each category - we collect the rankings.

What is Category Ranking?

Difficulty Score is a metric that measures how difficult it is for an app to be top ranking for a keyword.

What is Difficulty Score?

Search Score is a metric that tracks and signals the search traffic of any keyword.

What is Search Score?

Yekta

Terms

See under which circumstances you can get a refund.

How can I get a refund?

How can I cancel my subscription?

Payment & Billing

How can I integrate my App Store Connect Account?

How to invite MobileAction to your App Store Connect Account?

How to get Access Token from App Store Connect?

Learn more about Google Play and AppStore connect integration benefits.

Why should I integrate my Google Play Console or iTunes Connect account?

Learn more about integrating your account.

How can I integrate my iTunes Connect account or Google Play Developer console?

Data Integration

Youtube Channel

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