FAQs

Most common questions from you and the terms we use frequently.

Aykut Karaalioglu avatar Yekta avatar Matt avatar +3
34 articles in this collection
Written by Aykut Karaalioglu, Yekta, Matt and 3 others
Common Questions

How do we calculate Anomaly in ASO report page?

Anomaly metric gives us the severity of changes in ranking between two selected dates of a keyword.
can okcuer avatar
Written by can okcuer
Updated over a week ago

What Does MobileAction Do?

Indeed.. What do we do as MobileAction?
Hatim Khan avatar
Written by Hatim Khan
Updated over a week ago

How can I add competitors to my app?

Learn how to add competitors to your app.
Hatim Khan avatar
Written by Hatim Khan
Updated over a week ago

How do I add keywords to my list?

How to track keywords to start working on your ASO strategy
Matt avatar
Written by Matt
Updated over a week ago

How can I add an app to my watchlist?

Learn how to add the apps you'll be working with.
Matt avatar
Written by Matt
Updated over a week ago

How can I improve my app's visibility?

How to improve your app's store visibility with 3 basic steps.
Hatim Khan avatar
Written by Hatim Khan
Updated over a week ago

How can I find and download my app's reviews?

How to find and download reviews and analyze them with MobileAction.
Matt avatar
Written by Matt
Updated over a week ago

How we Calculate Download and Revenue Estimates and Can You Trust Them?

Market Intelligence is an estimation-based tool that uses current data points as benchmarks to estimate the unknown data points.
Pelin Çulha avatar
Written by Pelin Çulha
Updated over a week ago

Through which data source is search score provided?

See how we estimate the keyword traffic.
Hatim Khan avatar
Written by Hatim Khan
Updated over a week ago

Is Search Score actually Apple Search Ads Keyword Popularity?

How do we compare & differentiate Apple Search Ads popularity and keyword popularity.
Hatim Khan avatar
Written by Hatim Khan
Updated over a week ago

How are DAU & MAU calculated?

Daily and Monthly Active Users are the two metrics that shows you the user engagement of an app on different scales.
Yekta avatar
Written by Yekta
Updated over a week ago

How are Brand Keywords determined?

A brand keyword is the keyword used to search for a company, basically an app in this context.
Yekta avatar
Written by Yekta
Updated over a week ago
Terms

What is Visibility Score?

Visibility Score is a proxy that keeps track of your app’s impressions.
Yekta avatar
Written by Yekta
Updated over a week ago

What is Chance Score?

Chance Score shows the probability of any app to rank in the top 10 results for a specific keyword.
Yekta avatar
Written by Yekta
Updated over a week ago

What is Share of Voice?

Share of Voice is a metric to measure categories' and apps’ shares on paid and organic keyword search and display channels.
Yekta avatar
Written by Yekta
Updated over a week ago

What is Popularity Score?

Popularity Score is the amount of times a keyword is searched for in the Apple App Store.
Yekta avatar
Written by Yekta
Updated over a week ago

What is an SDK?

SDK is a set of tools and files that enable developers to enhance their apps.
Yekta avatar
Written by Yekta
Updated over a week ago

What is Search Ads Visibility Score?

Search Ads Visibility Score is a metric where you can see the paid efforts of an app to be more visible.
Yekta avatar
Written by Yekta
Updated over a week ago

What is Impression Score?

Impression Score is a metric that shows how often an ad creative has been viewed - the higher the score is the more an app is viewed.
Yekta avatar
Written by Yekta
Updated over a week ago

What is Impression Share?

Impression Share is a metric that shows you how big your slice is from the cake.
Yekta avatar
Written by Yekta
Updated over a week ago

What is Ad Intelligence?

Ad Intelligence is a collection of the data on your app’s paid user acquisition efforts.
Yekta avatar
Written by Yekta
Updated over a week ago

What is an Ad Publisher?

It’s an app that publishes ads.
Yekta avatar
Written by Yekta
Updated over a week ago

What is an Advertiser?

It’s an app that distributes its ads through ad networks.
Yekta avatar
Written by Yekta
Updated over a week ago

What is an Ad Network?

It’s the medium that connects an advertiser with a publisher.
Yekta avatar
Written by Yekta
Updated over a week ago

What is Category Ranking?

Apple and Google regularly provide top charts for each category - we collect the rankings.
Yekta avatar
Written by Yekta
Updated over a week ago

What is Difficulty Score?

Difficulty Score is a metric that measures how difficult it is for an app to be top ranking for a keyword.
Yekta avatar
Written by Yekta
Updated over a week ago

What is Search Score?

Search Score is a metric that tracks and signals the search traffic of any keyword.
Yekta avatar
Written by Yekta
Updated over a week ago