FAQs

Most common questions from you and the terms we use frequently.

Aykut Karaalioglu avatar Matt avatar Hatim Khan avatar +1
30 articles in this collection
Written by Aykut Karaalioglu, Matt, Hatim Khan and 1 other
Common Questions

What Does MobileAction Do?

Indeed.. What do we do as MobileAction?
Hatim Khan avatar
Written by Hatim Khan
Updated over a week ago

How can I add competitors to my app?

Learn how to add competitors to your app.
Hatim Khan avatar
Written by Hatim Khan
Updated over a week ago

How do I add keywords to my list?

How to track keywords to start working on your ASO strategy
Matt avatar
Written by Matt
Updated over a week ago

How can I add an app to my watchlist?

Learn how to add the apps you'll be working with.
Matt avatar
Written by Matt
Updated over a week ago

How can I improve my app's visibility?

How to improve your app's store visibility with 3 basic steps.
Hatim Khan avatar
Written by Hatim Khan
Updated over a week ago

How can I find and download my app's reviews?

How to find and download reviews and analyze them with MobileAction.
Matt avatar
Written by Matt
Updated over a week ago

How are Download & Revenue figures calculated?

Market Intelligence is an estimation-based tool that uses current data points as benchmarks to estimate the unknown data points.
Ülkü Umay Aydın avatar
Written by Ülkü Umay Aydın
Updated over a week ago

Through which data source is search score provided?

See how we estimate the keyword traffic.
Hatim Khan avatar
Written by Hatim Khan
Updated over a week ago

Is Search Score actually Apple Search Ads Keyword Popularity?

How do we compare & differentiate Apple Search Ads popularity and keyword popularity.
Hatim Khan avatar
Written by Hatim Khan
Updated over a week ago

How are DAU & MAU calculated?

Daily and Monthly Active Users are the two metrics that shows you the user engagement of an app on different scales.
Ülkü Umay Aydın avatar
Written by Ülkü Umay Aydın
Updated over a week ago

How are Brand Keywords determined?

A brand keyword is the keyword used to search for a company, basically an app in this context.
Ülkü Umay Aydın avatar
Written by Ülkü Umay Aydın
Updated over a week ago
Terms

What is Visibility Score?

Visibility Score is a proxy that keeps track of your app’s impressions.
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Written by Ülkü Umay Aydın
Updated over a week ago

What is Chance Score?

Chance Score shows the probability of any app to rank in the top 10 results for a specific keyword.
Ülkü Umay Aydın avatar
Written by Ülkü Umay Aydın
Updated over a week ago

What is Share of Voice?

Share of Voice is a metric to measure categories' and apps’ shares on paid and organic keyword search and display channels.
Ülkü Umay Aydın avatar
Written by Ülkü Umay Aydın
Updated over a week ago

What is Popularity Score?

Popularity Score is the amount of times a keyword is searched for in the Apple App Store.
Ülkü Umay Aydın avatar
Written by Ülkü Umay Aydın
Updated over a week ago

What is an SDK?

SDK is a set of tools and files that enable developers to enhance their apps.
Ülkü Umay Aydın avatar
Written by Ülkü Umay Aydın
Updated over a week ago

What is Search Ads Visibility Score?

Search Ads Visibility Score is a metric where you can see the paid efforts of an app to be more visible.
Ülkü Umay Aydın avatar
Written by Ülkü Umay Aydın
Updated over a week ago

What is Impression Score?

Impression Score is a metric that shows how often an ad creative has been viewed - the higher the score is the more an app is viewed.
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Written by Ülkü Umay Aydın
Updated over a week ago

What is Impression Share?

Impression Share is a metric that shows you how big your slice is from the cake.
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Written by Ülkü Umay Aydın
Updated over a week ago

What is Ad Intelligence?

Ad Intelligence is a collection of the data on your app’s paid user acquisition efforts.
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Written by Ülkü Umay Aydın
Updated over a week ago

What is an Ad Publisher?

It’s an app that publishes ads.
Ülkü Umay Aydın avatar
Written by Ülkü Umay Aydın
Updated over a week ago

What is an Advertiser?

It’s an app that distributes its ads through ad networks.
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Written by Ülkü Umay Aydın
Updated over a week ago

What is an Ad Network?

It’s the medium that connects an advertiser with a publisher.
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Written by Ülkü Umay Aydın
Updated over a week ago

What is Category Ranking?

Apple and Google regularly provide top charts for each category - we collect the rankings.
Ülkü Umay Aydın avatar
Written by Ülkü Umay Aydın
Updated over a week ago

What is Difficulty Score?

Difficulty Score is a metric that measures how difficult it is for an app to be top ranking for a keyword.
Ülkü Umay Aydın avatar
Written by Ülkü Umay Aydın
Updated over a week ago

What is Search Score?

Search Score is a metric that tracks and signals the search traffic of any keyword.
Ülkü Umay Aydın avatar
Written by Ülkü Umay Aydın
Updated over a week ago