FAQs

How do we calculate Anomaly in ASO report page?

Anomaly metric gives us the severity of changes in ranking between two selected dates of a keyword.

Written by Fatih Guler
Updated over a week ago

What Does MobileAction Do?

Indeed.. What do we do as MobileAction?

Written by Hatim Khan
Updated over a week ago

How can I add competitors to my app?

Learn how to add competitors to your app.

Written by Hatim Khan
Updated over a week ago

How do I add keywords to my list?

How to track keywords to start working on your ASO strategy

Written by Matt
Updated over a week ago

How can I add an app to my watchlist?

Learn how to add the apps you'll be working with.

Written by Matt
Updated over a week ago

How can I improve my app's visibility?

How to improve your app's store visibility with 3 basic steps.

Written by Hatim Khan
Updated over a week ago

How can I find and download my app's reviews?

How to find and download reviews and analyze them with MobileAction.

Written by Matt
Updated over a week ago

How we Calculate Download and Revenue Estimates and Can You Trust Them?

Market Intelligence is an estimation-based tool that uses current data points as benchmarks to estimate the unknown data points.

Written by Pelin Çulha
Updated over a week ago

Through which data source is search score provided?

See how we estimate the keyword traffic.

Written by Hatim Khan
Updated over a week ago

Is Search Score actually Apple Search Ads Keyword Popularity?

How do we compare & differentiate Apple Search Ads popularity and keyword popularity.

Written by Hatim Khan
Updated over a week ago

How are DAU & MAU calculated?

Daily and Monthly Active Users are the two metrics that shows you the user engagement of an app on different scales.

Written by Mustafa Büyükkara
Updated over a week ago

How are Brand Keywords determined?

A brand keyword is the keyword used to search for a company, basically an app in this context.

Written by Mustafa Büyükkara
Updated over a week ago

What is Visibility Score?

Visibility Score is a proxy that keeps track of your app’s impressions.

Written by Mustafa Büyükkara
Updated over a week ago

What is Chance Score?

Chance Score shows the probability of any app to rank in the top 10 results for a specific keyword.

Written by Mustafa Büyükkara
Updated over a week ago

What is Share of Voice?

Share of Voice is a metric to measure categories' and apps’ shares on paid and organic keyword search and display channels.

Written by Mustafa Büyükkara
Updated over a week ago

What is Popularity Score?

Popularity Score is the amount of times a keyword is searched for in the Apple App Store.

Written by Mustafa Büyükkara
Updated over a week ago

What is an SDK?

SDK is a set of tools and files that enable developers to enhance their apps.

Written by Mustafa Büyükkara
Updated over a week ago

What is Search Ads Visibility Score?

Search Ads Visibility Score is a metric where you can see the paid efforts of an app to be more visible.

Written by Mustafa Büyükkara
Updated over a week ago

What is Impression Score?

Impression Score is a metric that shows how often an ad creative has been viewed - the higher the score is the more an app is viewed.

Written by Mustafa Büyükkara
Updated over a week ago

What is Impression Share?

Impression Share is a metric that shows you how big your slice is from the cake.

Written by Mustafa Büyükkara
Updated over a week ago

What is Ad Intelligence?

Ad Intelligence is a collection of the data on your app’s paid user acquisition efforts.

Written by Mustafa Büyükkara
Updated over a week ago

What is an Ad Publisher?

It’s an app that publishes ads.

Written by Mustafa Büyükkara
Updated over a week ago

What is an Advertiser?

It’s an app that distributes its ads through ad networks.

Written by Mustafa Büyükkara
Updated over a week ago

What is an Ad Network?

It’s the medium that connects an advertiser with a publisher.

Written by Mustafa Büyükkara
Updated over a week ago

What is Category Ranking?

Apple and Google regularly provide top charts for each category - we collect the rankings.

Written by Mustafa Büyükkara
Updated over a week ago

What is Difficulty Score?

Difficulty Score is a metric that measures how difficult it is for an app to be top ranking for a keyword.

Written by Mustafa Büyükkara
Updated over a week ago

What is Search Score?

Search Score is a metric that tracks and signals the search traffic of any keyword.

Written by Mustafa Büyükkara
Updated over a week ago

How can I get a refund?

See under which circumstances you can get a refund.

Written by Hatim Khan
Updated over a week ago

How can I cancel my subscription?

How to cancel your subscription.

Written by Hatim Khan
Updated over a week ago

Why should I integrate my Google Play Console or iTunes Connect account?

Learn more about Google Play and AppStore connect integration benefits.

Written by Hatim Khan
Updated over a week ago

How can I integrate my iTunes Connect account or Google Play Developer console?

Learn more about integrating your account.

Written by Aykut Karaalioglu
Updated over a week ago