FAQs

Most common questions from you and the terms we use frequently.

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18 articles in this collection
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Terms

What is Chance Score?

Chance Score shows the probability of any app to rank in the top 10 results for a specific keyword.
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What is Share of Voice?

Share of Voice is a metric to measure categories' and apps’ shares on paid and organic keyword search and display channels.
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Updated over a week ago

What is Popularity Score?

Popularity Score is the amount of times a keyword is searched for in the Apple App Store.
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Updated over a week ago

What is an SDK?

SDK is a set of tools and files that enable developers to enhance their apps.
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What is Search Ads Visibility Score?

Search Ads Visibility Score is a metric where you can see the paid efforts of an app to be more visible.
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What is Impression Score?

Impression Score is a metric that shows how often an ad creative has been viewed - the higher the score is the more an app is viewed.
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Updated over a week ago

What is Impression Share?

Impression Share is a metric that shows you how big your slice is from the cake.
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What is Ad Intelligence?

Ad Intelligence is a collection of the data on your app’s paid user acquisition efforts.
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What is an Ad Publisher?

It’s an app that publishes ads.
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What is an Advertiser?

It’s an app that distributes its ads through ad networks.
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What is an Ad Network?

It’s the medium that connects an advertiser with a publisher.
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What is Category Ranking?

Apple and Google regularly provide top charts for each category - we collect the rankings.
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What is Difficulty Score?

Difficulty Score is a metric that measures how difficult it is for a keyword to be top ranking.
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What is Search Score?

Search Score is a metric that tracks and signals the search traffic of any keyword.
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What is Visibility Score?

Visibility Score is a proxy that keeps track of your app’s impressions.
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Written by Ülkü Umay Aydın
Updated over a week ago