MobileAction

Yekta

Tamara Barack

Aysu Ayık

Most common questions from you and the terms we use frequently.

FAQs

Learn how to add competitors to your app.

How can I add competitors to my app?

How to track keywords to start working on your ASO strategy

How do I add keywords to my list?

Learn how to add the apps you'll be working with.

How can I add an app to my watchlist?

How to improve your app's store visibility with 3 basic steps.

How can I improve my app's visibility?

How to find and download reviews and analyze them with MobileAction.

How can I find and download my app's reviews?

Through which data source is volume provided?

How do we compare & differentiate Apple Search Ads popularity and keyword popularity.

Is Volume actually Apple Search Ads Keyword Popularity?

A brand keyword is the keyword used to search for a company, basically an app in this context.

How are Brand Keywords determined?

Can I permanently delete my account?

Can I go to MobileAction through SearchAds.com?

Common Questions

Visibility Score is a proxy that keeps track of your app’s impressions.

What is Visibility Score?

What is the chance score? How does it work?

What is the Chance metric?

Share of Voice is a metric to measure categories' and apps’ shares on paid and organic keyword search and display channels.

What is Share of Voice?

Popularity Score is the amount of times a keyword is searched for in the Apple App Store.

What is Popularity Score?

Search Ads Visibility Score is a metric where you can see the paid efforts of an app to be more visible.

What is Search Ads Visibility Score?

Impression Share is a metric that shows you how big your slice is from the cake.

What is Impression Share?

What is an Ad Publisher?

It’s an app that distributes its ads through ad networks.

What is an Advertiser?

It’s the medium that connects an advertiser with a publisher.

What is an Ad Network?

Apple and Google regularly provide top charts for each category - we collect the rankings.

What is Category Ranking?

Difficulty is a metric that measures how difficult it is for an app to be top ranking for a keyword.

What is Difficulty?

Volume is a metric that tracks and signals the search traffic of any keyword.

What is Volume?

Terms

How do I change my current plan?

How can I view my invoices and billing history?

What happens if I downgrade my subscription?

How can I change my billing frequency?

What happens if my payment fails?

How can I cancel my subscription?

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