FAQs

How are Download & Revenue figures calculated?

Market Intelligence is an estimation-based tool that uses current data points as benchmarks to estimate the unknown data points.

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How are DAU & MAU calculated?

Daily and Monthly Active Users are the two metrics that shows you the user engagement of an app on different scales.

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How are Brand Keywords determined?

A brand keyword is the keyword used to search for a company, basically an app in this context.

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What is Chance Score?

Chance Score shows the probability of any app to rank in the top 10 results for a specific keyword.

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What is Share of Voice?

Share of Voice is a metric to measure categories' and apps’ shares on paid and organic keyword search and display channels.

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What is Popularity Score?

Popularity Score is the amount of times a keyword is searched for in the Apple App Store.

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What is an SDK?

SDK is a set of tools and files that enable developers to enhance their apps.

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What is Search Ads Visibility Score?

Search Ads Visibility Score is a metric where you can see the paid efforts of an app to be more visible.

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What is Impression Score?

Impression Score is a metric that shows how often an ad creative has been viewed - the higher the score is the more an app is viewed.

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What is Impression Share?

Impression Share is a metric that shows you how big your slice is from the cake.

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What is Ad Intelligence?

Ad Intelligence is a collection of the data on your app’s paid user acquisition efforts.

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What is an Ad Publisher?

It’s an app that publishes ads.

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What is an Advertiser?

It’s an app that distributes its ads through ad networks.

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What is an Ad Network?

It’s the medium that connects an advertiser with a publisher.

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What is Category Ranking?

Apple and Google regularly provide top charts for each category - we collect the rankings.

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What is Difficulty Score?

Difficulty Score is a metric that measures how difficult it is for a keyword to be top ranking.

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What is Search Score?

Search Score is a metric that tracks and signals the search traffic of any keyword.

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What is Visibility Score?

Visibility Score is a proxy that keeps track of your app’s impressions.

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