MobileAction

Visibility Score is a proxy that keeps track of your app’s impressions.

What is Visibility Score?

Chance shows the probability of any app to rank in the top 10 results for a specific keyword.

Share of Voice is a metric to measure categories' and apps’ shares on paid and organic keyword search and display channels.

Popularity Score is the amount of times a keyword is searched for in the Apple App Store.

SDK is a set of tools and files that enable developers to enhance their apps.

Search Ads Visibility Score is a metric where you can see the paid efforts of an app to be more visible.

Impression Score is a metric that shows how often an ad creative has been viewed - the higher the score is the more an app is viewed.

Impression Share is a metric that shows you how big your slice is from the cake.

Ad Intelligence is a collection of the data on your app’s paid user acquisition efforts.

It’s an app that distributes its ads through ad networks.

It’s the medium that connects an advertiser with a publisher.

Apple and Google regularly provide top charts for each category - we collect the rankings.

Difficulty is a metric that measures how difficult it is for an app to be top ranking for a keyword.

Volume is a metric that tracks and signals the search traffic of any keyword.

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