Why is this metric useful?

You can estimate how popular is your selected keyword based on its popularity score. This is the only exact data available to measure traffic that is provided directly from a store.

How do we calculate it?

Popularity Score is provided directly from Apple through Apple Search Ads - given that our one and only SearchAds.com platform is one of the few official campaign management platforms of Apple. For those countries where Apple Search Ads is active, we provide popularity as a volume to show the traffic generated from a specific keyword, directly from Apple Search Ads. Read more on this.

What is the methodology?

The values are on a scale of 5 - 100, with 100 being the most searched keyword and the rest is scaled accordingly.

How often is the data updated?

The data is updated daily.

What is the data coverage?

This feature only supports apps in the Apple App Store currently within the ASA active countries.