The Difficulty is based on the Visibility Scores of the top-ranking apps and their keyword rankings tailored to each country.

What is the methodology?

A raw difficulty score is calculated from the top 10 apps and their visibility scores, respectively, to their rankings. Once every keyword has been scored accordingly, they are given a certain difficulty score on a scale from 0-100 (100 being the most difficult keyword to rank at the top in that country) .

How often is the data updated?

We update difficulty score estimates daily.

What is the data coverage?

We cover both Apple AppStore keywords and Google Play Store Keywords.