All Collections
What is Share of Voice?
What is Share of Voice?

Share of Voice is a metric to measure categories' and apps’ shares on paid and organic keyword search and display channels.

Yekta avatar
Written by Yekta
Updated over a week ago

How do we calculate it?

Share of Voice is based on the impression share value an app gets upon searching a keyword within the store.

What is the methodology?

Here, we provide a complete analytics of the keyword along with its percentage of share of category with the chance score and popularity score.

How often is the data updated?

The calculations are updated daily.

What is the data coverage?

This metric only covers the Apple App Store apps currently.

Did this answer your question?