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How are Brand Keywords determined?
How are Brand Keywords determined?

A brand keyword is the keyword used to search for a company, basically an app in this context.

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Written by Yekta
Updated over a week ago

MobileAction defines a brand keyword as a keyword that is used to spot an app in the store. For example, if you'd like to download a music app and type in the keyword 'music' several apps show up in front of you ranking according to several metrics. However, if you type in 'spotify' then this is a brand keyword for the app since you're filtering down your search for music apps to a specific one.

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