Market Trends is designed to turn mobile market challenges into opportunities with fast, reliable data. This product helps you get up-to-date data on key metrics and position your app more strategically through holistic research on top players. With Market Trends, you can easily analyze apps, stores, publishers, and top-performing apps to gain a competitive edge in the mobile landscape.

The product is divided into five main features:

In short, app analysis provides estimated downloads and revenue for any selected app. You can compare different apps, conduct competitor analysis across various time intervals and storefronts, and discover your competitors’ daily and monthly active users. Additionally, you can analyze user engagement and identify the countries where your competitors attract the majority of their audience. For further information on how you can use App Analysis, you can also read Guide to App Analysis!

Store Analysis shows you the overview of a market and an app store. You can filter your search down to category and country within a timeframe, set your goals accordingly and find out the potential markets to invest in. For further information on Store Analysis, you can also read Guide to Store Analysis!

Publisher Analysis provides an overview of a publisher's market performance, allowing you to track their apps' performance in terms of estimated downloads and revenue. You can narrow your search by filtering based on category and country within a specified timeframe, enabling you to view and compare the performance of apps from a single publisher. For further information on Publisher Analysis, go to Guide to Publisher Analysis.

Top Publishers provides you with an overview of your category's status in the market as you plan your strategies. You can access information about the most downloaded apps, filtered by device, country, and category. This analysis can provide you with insights into the revenue generated by highly downloaded apps. Read Guide to Top Publishers to see how you can conduct this analysis.

On Top Apps, you can reach the apps that are at the top of the charts for each category and app store within a timeframe. The platform provides the numbers on all of your competitor's apps here. For further information on Top Apps, navigate to Guide to Top Apps.

This was an overview of Market Trends and how it turns mobile market challenges into opportunities with fast and reliable data. To learn more about each product, visit their articles, or if you have further questions, contact your dedicated Customer Success Manager or contact the support team via Intercom!