Store Analysis shows you the overview of a market and a store. You can filter your search down to category and country within a timeframe, set your goals accordingly and find out the potential markets to invest in.

This guide will walk you through the Store Analysis tool, helping you optimize your strategy and maximize your market potential. Let’s get started!

1- In the first section, you can switch the main value from downloads to revenue. Although you can analyze both metrics, they cannot be viewed simultaneously.

2- Here, you can select the category you want to analyze in the table. You can either choose a specific category or view general data across all categories. Next to it, you can also select the dates for analysis, and the table will present the values for the date range you have chosen.

3- This section allows you to choose the storefronts you want to compare. You can select one or multiple from the dropdown menu. Simply click the checkbox next to each storefront, and it will be added to the table. You’ll also see the storefronts you're comparing in the table’s header.

4- Finally, the table here displays the metrics you’ve selected, with each colored line representing a different storefront. You can download the data as a CSV file using the “CSV” button, adjust the data by device type (iPhone, iPad), and change the table format (line table, area chart). Additionally, you can switch between the linear scale (standard calculation of counts over time) or the logarithmic scale (ideal for wide value ranges).

At the bottom, you’ll find a short summary table where you can see the download and revenue metrics by country.

This overview provides a snapshot of what you can achieve with Store Analysis. If you have further questions, contact your dedicated Customer Success Manager or the support team via Intercom!