Why is this metric useful?

Search traffic on keywords is the most essential metric to devise a good ASO strategy. But, Apple App Store and Google Play Store do not disclose the number of searches (traffic values) on keywords. To overcome this, using our own algorithms we provide Search Score.

How do we calculate it?

For iOS apps we directly use Apple’s Popularity Score wherever we can since we have already discovered that there is a direct correlation between impressions and keyword popularities. (Apple only provides these scores for Apple Search Ads countries.) For the rest of the countries, we use our own algorithm to estimate search volumes.

For Google Play Store apps we use our own algorithm to estimate search volumes.

What is the methodology?

This metric is an estimate of the relative search volume for each keyword. We benchmark the most searched keyword with a score of 100 on a scale of 0 to 100 and rank the rest accordingly.

How often is the data updated?

We update the data daily for the Search Ads enabled countries and for the rest, once a month.

What is the data coverage?

We cover both Apple App Store and Google Play Store.