Product page ads allow you to promote your app to engaged, high-intent users as they browse various pages across the App Store. This tool is invaluable for reaching a more relevant audience, and increasing the likelihood of conversions.
Search Ads Intelligence’s Product Pages tool provides insights into which apps are getting impressions from product page ads, their overall Search Ads Visibility Score, and the categories they perform based on the selected date and storefront, so you’re always one step ahead.
Here’s how you can utilize the Product Pages tool to its fullest;
How to use the Product Pages tool
1. Click on Product Pages under the Search Ads Intelligence product.
2. Choose the specific date you want to view the product page ads runners.
Keep in mind!
Currently, MobileAction only provides product page ads insights on the US storefront.
3. After selecting the date, review the list of apps running product page ads. This page displays their impression shares, Search Ads Visibility Scores and the categories in which they perform.
Key benefits of Product Pages
Utilizing the Product Pages tool within Search Ads Intelligence enables you to:
Gain a snapshot of which apps are leveraging product page ads and their performance.
See how frequently each app appears in product page ads, giving you a clear view of ad visibility.
Assess the overall visibility score of apps to understand their prominence in Apple Search Ads.
Identify the categories where top-performing apps excel, helping you refine your marketing approach.
In a nutshell, the Product Pages tool can help you position your app for greater success on the App Store, help you understand product page ads, reach more users and drive higher downloads.
If you have further questions on the process, contact your dedicated Customer Success Manager or contact the support team via Intercom!