The Today tab is a powerful way to increase brand awareness through Apple Search Ads. When you run ads on the Today tab, your app appears prominently as the first thing users see when they open the App Store. This visibility makes the Today tab a highly competitive placement.
Using Search Ads Intelligence's Today tab tool, you can monitor the performance of all apps running Today tab ads daily on your selected storefront. This tool allows you to see which apps are running ads and their impression shares and gain insights into your competition.
Let’s look into how you can benefit from this tool.
How to identify Today tab ads runners
1. Click the “Today tab” under Search Ads Intelligence.
2. Choose the specific date you want to view the Today tab runners.
3. After selecting the date and storefront, you'll see a page displaying all the Today tab ad runners. This page includes the impression shares, overall Search Ads Visibility Score, and the categories under which each app is listed.
By following these steps, you can track and analyze the performance of Today tab ads and stay competitive in the App Store.
Key benefits of the Today tab tool
To wrap up, the Today tab is a tool that helps you;
Gain a daily overview of all apps running Today tab ads on your selected storefront.
See the impression shares each app receives, providing insight into ad visibility and competition.
Assess the overall Search Ads Visibility Score of apps to understand their prominence in Apple Search Ads.
Identify the categories under which each app is listed, helping you refine your app marketing strategy.
Remember, the Today tab is a premium placement on the App Store, and utilizing this tool can give you the edge you need to maximize your app's visibility and success!
If you have further questions on the process, contact your dedicated Customer Success Manager or contact the support team via Intercom!