Search tab ads offer an opportunity to increase your app's awareness by positioning it at the top of the suggested apps on the Search tab. Given that most App Store downloads occur after a search, the Search tab receives significant traffic. This makes it a highly competitive space, with many apps vying for the top spot.
MobileAction’s Search tab tool provides all you need to get an advantage in this ad placement. In the Search tab tool, you’ll find insights into which apps are running Search tab ads, their impression shares, overall Apple Search Ads visibility scores, and the categories they are performing in.
Let’s take a look at how you can make the most of the Search tab tool.
How to use the Search tab tool
1. Click on the Search tab under Search Ads Intelligence.
2. Choose the specific date and storefront you want to analyze the Search tab ads runners.
3. After selecting filters, you can review the list of Search tab ads runners. This page displays the impression shares, Search Ads visibility scores, and the categories of the top-performing apps.
Key benefits of the Search tab tool
Analyzing the Search tab ads through the Search tab tool can help you;
Discover which apps are leading in Search tab ads and understand their strategies to get a competitive advantage.
See how often each app appears in Search tab ads, understand their impression share and get a clear view of ad visibility.
Evaluate the overall visibility score of apps to get a clear view of the market in Apple Search Ads.
Identify the categories where top-performing apps excel, helping you refine your marketing approach.
By utilizing the Search tab tool, you can position your app for greater success on the App Store, reaching more users and driving higher downloads.
If you have further questions on the process, contact your dedicated Customer Success Manager or contact the support team via Intercom!