Search result ads are the most important placement in Apple Search Ads, with numerous apps constantly bidding on various keywords, adjusting their budgets, and competing to achieve the highest conversions.
Given this competitive landscape, it is crucial to identify the most relevant and impactful keywords and craft a solid search results ad strategy. MobileAction’s Search by Keyword tool provides insights for any keyword, including which apps are bidding on it, the impressions they receive, and more.
How to use Search by Keyword
1. Click the Search by Keyword option under the Search Ads Intelligence tool.
2. Type in the keyword you want to analyze. You’ll get a list of apps targeting that keyword along with keyword performance metrics and a chart that shows how the impression share rates have changed over the last 3 months between the apps in the list
3. Choose the date range and storefront you want to analyze for the selected keyword.
4. After you set all your filters, review the search popularity score of the selected keyword, the chance percentage indicating how likely your app is to rank with that keyword, the total number of apps listed under this keyword for the chosen date range, and the number of apps bidding on this keyword for their paid efforts.
Why use the Search by Keyword?
Utilizing the Search by Keyword tool within Search Ads Intelligence enables you to:
Identify and target the most relevant keywords to maximize your ad performance.
Monitor your competition's keyword strategies and adjust your bids accordingly.
Focus on keywords with the highest potential to drive conversions for your app.
By using the Search by Keyword tool, you can create a more targeted and successful ad strategy, increasing your app’s visibility and conversions on the App Store.
If you have further questions on the process, contact your dedicated Customer Success Manager or contact the support team via Intercom!