MobileAction provides detailed data for all 4 Apple Search Ads placements. Here’s what you can expect for each placement:
Search result ads
App-level: Understand which apps are targeting specific keywords and analyze their performance based on impression shares and rankings. Click to explore the steps to perform this analysis.
Keyword level: Gain insights into keywords that apps are bidding on, including impression shares, search popularity scores, the apps ranked for those keywords, and the total number of apps ranked for each keyword. Click here to see how you can run this analysis.
Competitor level: Compare your app’s performance with competitors, identifying mutual, unique, and missing keywords, along with each app’s ranking and impression shares. See how to carry out this analysis by clicking here.
You can get daily analysis of impression data for apps running ads on the Today tab, where these ads appear prominently as the first screen users see when they open the App Store.
The platform gives you access to daily impression data for apps running ads on the Search tab, which is a prime spot for increasing brand awareness and visibility.
You can find daily impression data for apps using Product Page ads, which target users while they explore various app pages across the App Store.
By leveraging MobileAction’s comprehensive data for all 4 ad placements, you can better understand your app’s performance and develop informed strategies to optimize your Apple Search Ads campaigns.
If you have further questions on the process, contact your dedicated Customer Success Manager or contact the support team via Intercom!