SearchAds.com by MobileAction, an official Apple Search Ads Partner, offers a campaign management platform equipped with advanced capabilities. It simplifies the automation, optimization, and monitoring of all Apple Search Ads campaign data on a single platform. Designed for user acquisition and app growth professionals, SearchAds.com aims to transform the labor-intensive, error-prone, and data-heavy manual campaign management process into a streamlined, time-efficient procedure with its data-driven solutions.

In this article, we will dive deep into every section of SearchAds.com’s sidebar and explain what each term and page mean so that you can get the most out of the platform.

In the left corner, the toggle labeled “Switch to MA” allows you to easily access the MobileAction dashboard. This feature facilitates seamless navigation between platforms, making the transition both easier and quicker for anyone wanting to access their MobileAction products for app store and ad creative optimization.

Beside the toggle, you'll find the "Quick Actions" bar, which offers five distinct options for quick actions. The first option leads to the settings section, where you can adjust your account settings, email preferences, team members, payment methods, exports, email logs, and audit logs. The second option features a quick demo button that directs you to a page where you can schedule a demo at your convenience. The third option allows you to contact sales; simply describe any issue you're facing, and our support team will reach out to you as soon as possible. The fourth option enables you to find and add competitors, facilitating more relevant comparisons and actions and allowing you to keep a close eye on your competition. Lastly, the fifth option is dedicated to integrations, enabling you to combine your Apple Search Ads and MMP data for a streamlined tracking of your users' journey.

The Overview page, true to its name, provides a comprehensive performance overview. Here, you can view key metrics such as installs, taps, impressions, and spending related to your SearchAds performance grade. Additionally, the page features the top 10 keywords and a map that allows you to track changes in your metrics across various regions and countries.

Ads Manager is your central hub for overseeing campaign groups, keywords, and more. Ensure optimal performance across all your ad campaigns with this powerful tool. View your comprehensive data on your campaign groups, campaigns, ad groups, and keywords. It is a multi-layered tool that enables you to monitor and manage the performance of your campaigns, keywords, search terms, and custom product pages, all from a single dashboard. With Ads Manager, you can track various metrics and take actions such as changing bids or adding keywords.

Witness the journey of your users from impression to engagement using Funnels, and pinpoint where you might be losing potential customers. Track and identify bottlenecks in each acquisition stage, from impression to the final engagement goal.

Automate the error-prone, manual, and time-consuming process of campaign management with Automations. Instead of manually checking each metric and adjusting every campaign group, campaign, ad group, or keyword, you can create automations or choose from 20+ automation templates that our experts have developed based on the most common challenges faced by app marketers. Automations are designed to enhance your app's visibility, manage budgets intelligently, and secure your brand's strategy effectively.

As for the second part of the dashboard, Co-pilot, contains seven subtools. Spotlight on Co-pilot shows overall campaign performance and guides the use of other subtools for strategic insights and actions

Use Campaign Wizard to ease your campaign planning from the very beginning and craft your campaigns according to structures endorsed by our specialists and in alignment with Apple Search Ads' recommended practices. This allows you to effortlessly establish your ideal campaign framework, reducing the time spent on setup. This also eliminates the manual effort required for keyword discovery since it also adds high-volume keywords to your campaigns as well.

Facilitate the use of automation within SearchAds.com with Optimize. With so much data to analyze in order to enhance your campaigns' performance effortlessly as the system analyzes your campaigns and suggests automatic optimizations like identifying potential keywords for your campaign, adjusting bids and budgets accordingly, and filter out underperforming ones.

Uncover the organic keywords for which your competitors are ranking using Keyword Advisor. Effortlessly, discover the keywords you might be missing based on your competitors' paid keywords. It utilizes their impression share metrics to inform your bidding decisions. By analyzing the market, competitors' keywords, and storefront performances, Keyword Advisor identifies the most profitable keywords, ensuring maximum Return on Ad Spend (ROAS) for your app.

Optimize your bidding strategy and reduce costs using AI-based algorithms of Smart Bidding and simplify your bidding process. Adjusts your bids in response to market dynamics, enhancing your return on investment. This tool ensures optimal bidding on the most relevant keywords at the precise times needed and swiftly evaluates the health of your campaigns. It guarantees accurate bidding on the right keywords, preventing unnecessary expenditure.

Distribute your ad spend among your selected campaigns and guarantee smarter spending with Budget Allocation. Utilizing a data-driven algorithm, it autonomously manages your campaign budgets, minimizing the need for manual adjustments. The tool strategically directs your budget to the most profitable campaigns within your allocation group, which show the greatest potential for high returns based on their performance metrics.

Get a detailed analysis of your Apple Search Ads account with Audit, allowing you to identify flaws that may be consuming your budget or time unnecessarily. Also highlight potential areas for improvement in your campaign performance. Essentially, conduct a thorough examination of your campaigns, pinpointing performance bottlenecks.

Receive insights across various categories, storefronts, and ad placements at different times with Benchmarks. Examine the industry benchmarks for cost and conversion metrics in every category and sub-category.

Take faster action by suggesting keywords to pause, increase, or decrease bids on using Recommendations. So that you can act faster with just one click.

Use Keyword Auction Insights to search for the paid impression shares of keywords and look up any keyword to identify the apps receiving paid impressions from it. Additionally, you can track selected keywords to see which apps benefit from paid impressions and use graphics for trend monitoring and comparisons.

Gain a clear view of high-performing custom product pages in your market with CPP Intelligence, enabling you to optimize yours without the need for A/B testing. You can search for an app and view its custom product pages. Additionally, you can search by keyword to discover which custom product pages appear for that specific term. Searching by category also lets you observe trends within your category in terms of custom product pages.

Extend your organic keyword pool with a keyword list based on your competitors’ data with Organic Keyword Hunt. Find many keywords from different rankings and add them with a single click.

On the Attribution page you can see and track your Mobile Measurement Partner (MMP) attributions.

On the Goals page, you can create and manage goals for your performance. Creating goals will give you better and more relevant insights.

At the bottom you’ll see The Setup Completeness ratio indicates the completeness of the essential information in your account. Actions such as integrating your Apple Search Ads account, completing MMP integration, creating goals, and adding competitors serve as indicators of your account's completeness.

That’s a wrap on how to use our dashboard and what the tools are capable of. For more information, you can either check the rest of the articles on the help center, write to us via intercom or contact your dedicated Customer Success Manager.