In the Search by App page, we provide a complete list of keywords an app is bidding on. You can search for an app, see its Search Ads keywords with impression shares, and observe the total number of paid keywords the app has and the countries it is active in. Additionally, we provide the current ranking of an app's current ranking for that keyword, its popularity score, and a side-by-side comparison of its Search Ads visibility score and overall visibility score.

You can also track any keyword your competitor is bidding on with the '+ Track' button on the right-hand side and that keyword will automatically be added to your custom list under the Keyword Tracking feature.

This page will help you to spy on your competitors and shape your ASO/ASA strategy, accordingly.

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