1- Trending Keywords:
Here you can see the weekly, monthly & quarterly uptrend & downtrend keywords on a category & country basis. You will be able to effectively discover new keywords or remove the downtrend ones which will be crucial for your ASO strategy.
Once you click on any of the keywords in this tab, you will be directed to the Keyword analysis tab where you can review those based on their popularity and organic and inorganic share of voices.
2- Keyword Analysis:
This is basically a shortlist of the keywords you'd like to move forward with where you can review them based on their popularity and organic and inorganic share of voices. You can select the most relevant keywords that will bring you the highest traffic with historic popularity, see the other apps ranking for that keyword and the categories your selected keyword ranks for, and the total number of apps that rank for this keyword.