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What is Difficulty Score?
What is Difficulty Score?

Difficulty Score is a metric that measures how difficult it is for an app to be top ranking for a keyword.

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Written by Yekta
Updated over a week ago

How do we calculate it?

Difficulty Score is based on Visibility Scores of the top ranking apps and their keyword rankings tailored to each country.

What is the methodology?

A raw difficulty score is calculated from the top 10 apps and their visibility scores respectively to their rankings. Once every keyword has been scored accordingly, they are given a certain difficulty score on a scale from 0-100 (100 being the most difficult keyword to rank at the top in that country) .

How often is the data updated?

We update difficulty score estimates daily.

What is the data coverage?

We cover both Apple AppStore keywords and Google Play Store Keywords.

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