Trace is your guide through both organic and paid UA activities, giving a detailed understanding of how these efforts impact overall app performance. It enables users to track multiple KPIs across platforms and regions, saving time while elevating decision-making.
This article will guide you through how to use and benefit from Trace in the best possible way. Let’s dive in!
1- This bar allows you to search for any app you want. The selected app will serve as your main app while using Trace, but you can change it at any time.
2- In the second section, you select competitors for your main app. You can add multiple competitors for comparison. To add new competitors, click the '+' button and search for any app you want to add to your analysis. The algorithm will also suggest apps to enhance your competitor list. Keep in mind that you can easily remove a competitor app by clicking on the + button here and deselecting the apps selected. Also, in the area above, you’ll see a dropdown named “All Competitors.” Clicking on it and then clicking on the “Add New” button will let you segment your competitors into cohorts.
Before moving to the third section, it’s important to highlight that Trace is a KPI analysis tool where you can compare the performance of multiple KPIs for an app within a storefront. You can compare different apps' performances within a storefront for a specific KPI, or you can compare multiple storefronts' performances for a specific app and KPI.
3- This section lets you choose whether to compare multiple KPIs, conduct a KPI analysis for competitors, or analyze KPIs across countries.
4- In this section, you select the KPIs you want to analyze. If you choose to perform a multiple KPI analysis, you can pick the specific KPIs you'd like to compare.
5- This section allows you to select the app(s) for KPI analysis. If you're analyzing competitors, you can choose multiple apps for KPI comparison.
6- Finally, this section is where you choose the storefronts. If you're conducting a KPI analysis by storefront, you can select multiple storefronts here to compare a specific KPI.
After applying all the necessary filters, you'll see an analysis chart displaying spike points, with red and green dots. Red dots indicate negative movements, while green dots represent positive ones. You can adjust the time range and customize the chart as needed.
You can also add personal notes for yourself or everyone on your team to see by clicking on the + sign next to Annotations. Annotations allow you to manually input external factors like social media trends, marketing campaigns, or industry news, giving you a clearer picture of how these events impact your app's performance.
If you’d like to see country-specific details in a table view, you can change how the data is presented by selecting between the two options highlighted in red in the screenshot below.
To download the data in the CSV format, click on the button on the right hand-side.
For more details, hover over the chart. Clicking on a dot will take you to the “Activities” section below for a deeper analysis. There, you can view all UA activities leading up to that spike in a calendar table, helping you better understand the root causes. Additionally, the table provides detailed analysis when you click on a specific event.
The table will provide you with AI-filter activities of you select it from the right hand-side of the screen. If you’d like to see each activity, make sure that “All Activities” is selected.
If you have further questions, contact your dedicated Customer Success Manager or contact the support team via Intercom!