Keeping track of performance across multiple metrics, campaigns, and countries can be overwhelming. That’s where Compass comes in, acting as your ultimate navigational toolkit. It consolidates data from diverse metrics and events. Whether you’re dealing with organic growth, paid user acquisition campaigns, or in-app events, Compass provides clarity, helping you pinpoint the exact causes behind spikes and drops in performance. This holistic tool blends competitive benchmarking, multi-dimensional UA analytics, and before-and-after analysis, allowing actionable insights to guide your app’s path to sustainable growth.
Why was Compass built?
Managing a user acquisition funnel involves dealing with complex and scattered data. We know that there are numerous KPIs, and performance shifts across different apps, platforms, and countries. It is hard to manually track KPIs, guess causes of fluctuation, and struggle to keep up with competitor strategies.
Compass was designed to fill this gap. By combining the competitive benchmarking capabilities of Explore, the multi-dimensional insights of Trace, and the before-and-after analysis of Impact, Compass offers a comprehensive solution to you. This tool simplifies the complexities of manual KPI tracking and competitive analysis while helping users understand the impact of UA activities, both before and after they are executed. In short, it was built to streamline the process of tracking, analyzing, and improving app performance in the ever-evolving app market. Let’s take a look at the tools included in Compass.
Compass Explore, focuses on simplifying competitive benchmarking and providing market insights. With this tool, users can easily analyze competitor apps, spot trends, and identify winning strategies. Explore allows for customizable competitive sets and multi-platform analysis, enabling users to dissect app performance in specific storefronts or countries. Insights are downloadable with a single click, making it easy to share results with teams or stakeholders. For further information on Explore, you can also read Guide to Explore!
Trace is your guide through both organic and paid UA activities, giving a detailed understanding of how these efforts impact overall app performance. It enables users to track multiple KPIs across platforms and regions, saving time while elevating decision-making. With Trace, professionals can swiftly identify the root causes of performance changes, helping them develop a winning strategy faster. To learn more about Trace, you can also read Guide to Trace!
This tool provides a “before and after” analysis of any UA activity, helping users measure the real impact on key performance indicators (KPIs). With Impact, you can better understand the outcome of your UA activities and fine-tune strategies for better results. For further information on Impact, you can also read Guide to Impact!
This was a brief explanation of Compass and how it combines paid and organic user acquisition. To learn more about each product visit their articles or if you have further questions, contact your dedicated Customer Success Manager or contact the support team via Intercom!