Managing Apple Search Ads campaigns efficiently is crucial for optimizing performance and achieving your marketing goals. The Ads Manager tool on the SearchAds.com platform is designed to help you manage your campaigns in a simple yet powerful way. By utilizing various features of Ads Manager, users can easily edit and monitor their campaigns.
How to edit campaigns on Ads Manager
To start editing your campaigns on the platform, first log into your SearchAds.com account. You’ll find Ads Manager at the top of the sidebar on the left side of the dashboard.
Once you navigate to Ads Manager, you’ll see campaign management levels at the top of the graphical view located in the center of the Ads Manager page. Choose “Campaigns” to see and manage all of your campaigns.
You’ll see all of your campaigns listed below the graphical view, along with all the related metrics for each campaign.
Once you hover over a campaign's name, you can see “Edit,” “Duplicate,” and “New tab” options for that specific campaign underneath its name. Locate the small “Edit” button under each campaign and click it to open a pop-up window for editing.
In the pop-up window, you can edit the campaign name, countries and regions, and end date. After making the necessary changes, click "Review" to take a look at all the changes you make. Click "Save" to update the campaign with the new settings.
Quick daily budget editing
On the same dashboard, campaign level page, you can also quickly edit your campaigns’ daily budget with a single click. On the table where all your campaigns are listed, find the “Daily Budget” column. Click on that little “pen” icon to edit your daily budget. Use the quick "Edit Daily Budget" functionality to easily update the daily budget of a campaign and then enter the new daily budget amount and save the changes.
Editing with “Actions”
On the campaigns layer, you can also use the “Actions” option to edit campaigns. After selecting one or multiple campaigns, the "Actions" functionality allows you to take various actions at the campaign level. Available actions include enabling/pausing campaigns, updating keyword bids, deleting campaigns, duplicating campaigns, and adding labels. This feature provides a convenient way to manage multiple campaigns simultaneously.
Editing campaigns with “Quick Edit”
The Quick Edit functionality enables you to edit multiple campaigns at once. You can update budgets by either increasing/decreasing by a certain amount or setting an exact number. Additionally, you can change the country/region for multiple campaigns together or modify the naming conventions. This feature streamlines the process of making bulk changes, saving you time and effort.
The Ads Manager tool on MobileAction's SearchAds.com platform is an essential asset for managing your Apple Search Ads campaigns. By leveraging features like editing campaigns, updating daily budgets, taking bulk actions, and using the Quick Edit functionality, you can easily manage and optimize your campaigns.
For additional resources and support, feel free to reach us through your Customer Success Manager or via Intercom!