Creating a well-structured campaign strategy takes a lot of time, but it is undoubtedly worth it because the structure of your campaign can define your future success on the App Store. With various campaign types with different specialties, ad groups, and keywords, the process can become a black hole, as creating a campaign structure aligned with your goals requires extensive research and expertise.

We have the Campaign Wizard to simplify this process from days to clicks. This article will guide you through how the Campaign Wizard works, how to set it up, and the best practices for creating a well-structured Apple Search Ads campaign strategy and achieving outstanding results.

Campaign Wizard is designed to structure your Apple Search Search Ads campaigns with minimal effort on your part. While it primarily focuses on Brand, Competitor, and Generic campaigns, it also allows for customization to meet your unique advertising goals. Campaign Wizard simplifies the process by finding relevant keywords, allocating your budget, and launching your campaigns, all in a few quick steps. You simply need to choose your app, brand keyword, daily budget, and competitors, and the rest is under the control of Campaign Wizard. You can create structured campaigns and ad groups without the hassle of manual keyword research, implementing the right campaign strategy for your goals. It automatically adds high-volume, impactful keywords to each campaign, ensuring your ads reach the right audience. Then, you’ll have a well-designed campaign structure to enhance your app’s performance.

2. Start by providing information about your app; the storefront you want to advertise in, your daily budget, and your brand keyword.

3. Continue by choosing your competitors. In this step, you’ll have two tabs, one giving suggested competitors and the other giving the exclusive competitors, each has a number right next to it, showing the number of apps under the tab. The selected competitors will be added to the box on the right and will be seen with a tick right next to it on the list. You can remove the competitors by clicking on the X on the upper right-side of the app icons. After selecting the competitors, click Next to move to the next step.

4. Campaign Wizard’s algorithms suggest the most pertinent keywords for your campaigns. Select the ones you want to target from the list provided. The selected keywords will have a tick on the left-hand side. You can also search for keywords in the list by typing down in the search bar. If you click on “All Types” you’ll see a dropdown with the campaign types listed, select the campaign type to see the keywords suggested for it.

5. Once you’ve chosen your keywords, click next to review the structure and click “Create” to complete the process. After your campaign is created, Campaign Wizard allocates your budget accordingly and assigns Max CPT Bids based on category benchmarks. You can customize these settings to suit your strategy.

6. Tailor your target audience by editing the ad group settings and adjusting to your preferences.

7. Review your campaign inputs on the Overview page before launching your campaigns. Once set, you’ll be directed to Ads Manager, where you can monitor campaign performance.

Campaign Wizard offers a straightforward approach to creating your Apple Search Ads campaigns. You can save time and achieve more targeted results by creating well-structured campaigns with expertise. Try Campaign Wizard today and see how it transforms your advertising strategy.

If you have further questions or need assistance don’t hesitate to contact your dedicated Customer Success Manager or get in touch with us via Intercom.