Automations on SearchAds.com provides you with 24 automation templates as solution kits for your challenges. They are ready-to-use and pre-prepared automation rules for you to start optimizing right away. It goes beyond simple automation templates with multi-layered automations across keywords, ad groups, and campaigns based on comprehensive background analysis. They are designed to amplify your app’s presence, smartly manage budgets, and strategically secure your brand. You just need to choose your goal and the right automation template, and Automations 2.0 does the rest in the background.

These templates represent best practices for automating and optimizing your campaign management process. This article will introduce and guide you to the features and advantages of automation templates and demonstrate how to benefit from this unique tool.

First of all, start by logging into your SearchAds.com account. Then,find Automations on the upper part of the sidebar.

On the Automations page, click on the "Templates" button in the upper right corner to see all the automation templates.

On the Templates page, you’ll see all the available templates. Scroll down to view each one. Under each template, you'll find their names and brief explanations. Above their names, you can see where the action will be taken if you use that specific automation.

You can filter the templates by choosing the actions you want the automation to take.

When you click on the template you want, you can see detailed information about that specific template, including where it applies, what it does, and under what conditions it takes action. Click on “Use template” if you want to move forward with the action on hand takes.

After you click "Use template," you’ll see another screen to choose the campaign group, app, and goal. Once you select them, click "Apply" to finalize your automation rule.

On that screen, you can make the final checks of your automation rule. Since it is a template, all the necessary arrangements are already made for your needs. Once you are done, you can either set it live directly or save it as a draft by using the “Save Draft” and “Set Active” buttons in the top right corner.

Event Maximiser

This automation template aggressively enhances the volume of cost-efficient in-app events across campaigns. It applies to keywords in apps and it changes the bid (Increase by 20.0 %) if Cost Per Goal < (0.5 x Cost Per Goal) and Goals > 3 ).

Feed the Beast

This automation template increases bid for Ad Groups that are performing well. It applies to Ad Groups in Apps and it changes the bid (Increase by 10.0 %) if ( Installs > 50 and CPA < 5 ).

ROAS Rush

This automation template increases the volume of keywords that have shown a good ROAS. It applies to Keywords in Apps and it changes the bid (Increase by 10.0 %) if ( Goals ROAS > (1 x Goals ROAS) and Goals > 3 ).

Cut the Cost

This automation template takes assertive actions to decrease the cost per install for campaign keywords. It applies to Keywords in Apps and it changes the bid (Decrease by 15.0 %) if ( CPA > (1.5 x CPA) and Installs > 5 ).

Cost Ninja

This automation template aggressively works to reduce costs for each desired in-app event in any campaign. It applies to Keywords in Apps and it changes the bid (Decrease by 10.0 %) if ( Cost Per Goal > (2 x Cost Per Goal) and Goals > 3 )

Seek and Love

This automation template identifies and adds promising search terms as exact match keywords in your discovery campaigns' ad groups. It applies Search Terms in Apps and it adds them as keyword if TTR > %5 and CR > %50 ).

On the Safe Side

This automation template decreases the Max CPT Bid for the Ad Groups that are not generating revenue. It applies to Ad Groups in Apps and it changes the bid (Decrease by 5.0 %) if ( Spend > 50 and Goals < 1 ).

Install Mania

This automation template aggressively works to enhance the install volume for promising keywords, drawing users like bees to blooms. It applies to Keywords in Apps and it changes bids (Increase by 20.0 %) if ( CPA < (0.5 x CPA) and Installs > 5 and Apple Share of Voice (Weekly) in 0 - 80.0 ).

Install Miner

This automation template increases the volume of installs for potential keywords. It applies to Keywords in Apps and it changes bids (Increase by 10.0 %) if ( CPA < (1 x CPA) and Installs > 5 and Apple Share of Voice (Weekly) in 0 - 80.0 ).

Cost Spy

This automation template sends alerts about keywords that are high cost. It applies to Keywords in Apps and it sends email notification if ( Cost Per Goal > 6 ).

Volume Booster

This automation template focuses on increasing the volume of cost-effective in-app events for all campaigns. It applies to Keywords in Apps and it changes bid (Increase by 10.0 %) if ( Cost Per Goal < (1 x Cost Per Goal) and Goals > 3 ).

Waste Terminator

This automation template removes search terms that are performing poorly. It applies to Search Terms in Apps and it adds them as negative keyword if TTR < %5 and CR < %50 ).

Impression Generator

This automation template boosts the volume of impressions for existing keywords in your campaigns. It applies to Keywords in Apps and it changes the bid Change Bid (Increase by 10.0 %) if ( Impressions < 50 ).

Capture the Crown

This automation template increases the bid of the keywords that has the potential to optimize the performance. It applies to Keywords in Apps and it changes bid (Increase by 20.0 %) if ( Installs > 100 and Goals ROAS > 200 and Apple Share of Voice (Weekly) in 0 - 80.0 ).

Spot the Superstars

This automation template increases the volume of installs for potential keywords. It applies to Keywords in Apps and it changes bids (Increase by 10.0 %) if ( CPA < (1 x CPA) and Installs > 5 and Apple Share of Voice (Weekly) in 0 - 80.0 ).

Budget Watchdog

This automation template informs you about which campaigns are close to reaching their daily budget limits. It applies to Campaigns in Apps and it sends email notification if ( Spend > (0.9 x Daily Budget) ).

Revenue Guardian

This automation template pauses keywords that fail to generate post-install events. It applies to Keywords in Apps and it pauses them if Goals < 1 and Spend > 25 ).

Penny Wise

This automation template works on lowering the cost per install for keywords in any chosen campaign. It applies to Keywords in Apps and it changes the bid (Decrease by 5.0 %) if ( CPA > (1 x CPA) and Installs > 5 ).

Loser Killer

This automation template pauses keywords that do not bring enough taps. It applies to Keywords in Apps and it sends email notification or/and pause them if ( TTR < %3 and Impressions > 500 ).

Coast Cruncher

This automation template aims to lower the cost per in-app event across all campaigns. It applies to Keywords in Apps and it changes bid (Decrease by 5.0 %) if Cost Per Goal > (1 x Cost Per Goal) and Goals > 3 ).

Performance Pulse

This automation template notifies you of the keywords that are not performing well. It applies to Keywords in Apps and it send email notification if ( Taps > 200 and CR < %2 ).

ROAS Rocket

This automation template aggressively increases the volume of keywords that are proving to be profitable. It applies to Keywords in Apps and it changes bid (Increase by 20.0 %) if ( Goals ROAS > (2 x Goals ROAS) and Goals > 3 ).

Waste Broker

This automation template pauses keywords that are not leading to revenue and are essentially costing money. It applies to Keywords in Apps and it pauses them if ( Taps > 10 and Installs < 1 ).

Boost the Beast

This automation template increases the budget for campaigns that are regularly exceeding 90% of their daily budget allocation. It applies to Campaigns in Apps and it changes Daily Budget (Increase by 100.0 $) if ( Spend > (6.3 x Daily Budget) ).

If you have further questions or need assistance don’t hesitate to contact your dedicated Customer Success Manager or get in touch with us via Intercom.