At SearchAds.com, our primary goal is to simplify your campaign setting and optimization process. To optimize effectively, you need a full analysis of your performance from start to finish, allowing you to identify bottlenecks in the user journey and areas within your funnel that are open for improvement. We understand that generating an optimal ROI balance while investing your precious resources in a given advertising channel is crucial. That is why we offer 'Funnels' on SearchAds.com. This article will guide you through what 'Funnels' are and provide all the information you need before you start leveraging them.
What is “Funnels” and what does it do?
Funnels is the tool for SearchAds.com users to visualize their full Apple Search Ads user journey, featuring customizable time ranges and graphics. You can obtain a customized visualization of your user journey funnel tracking, complete with visual graphics from impression to install, tailored specifically to your industry and campaign needs. You can combine powerful data points from your Apple Search Ads campaigns and your Mobile Measurement Partner data to gain visibility into your complete user journey and step-by-step conversion success. You can examine your funnels at various granular levels—from entire accounts to specific keywords for any metric you desire—and see segmented data that provides clarity on performance across different levels.
Getting Started
Log into your SearchAds.com account, and you can find Funnels on the upper part of the sidebar, between Ads Manager and Automations.
2. Once you’ve signed in, choose which campaign level you want to create the funnel from.
3. Then decide on the time frame for which you want to create your funnel.
4. Switch between metrics using the toggles and create the view you need.
5. Download the data it needed.
Performance metrics
You can track every action of a user from the moment they decide to install your app. By combining MMP data, you can also see the actions a user takes within your app, giving you a full-funnel view of the user journey. You’ll be able to track impressions, taps, installs, registrations/trials, subscriptions, purchases, engagements, and game events.
Best practices for using “Funnels”
Creating your user journey step by step most commonly follows an order similar to this: Impressions > Taps > Downloads > Attr. Installs > Trials > Subscriptions > Renewals
Look for bottlenecks where more of your users are no longer continuing the user journey. You can then optimize that step with various other smart tools available on SearchAds.com!
Detect areas where you are strong, so you can drive more users towards that step(s) to maximize your app marketing performance.
It can be a challenge to identify the exact root cause behind high costs, or lower ROI down the funnel. Funnels solve this problem by providing you with crystal clear visibility of your user journey, accompanied with customizable visuals and data points for ease of use. Dive in and experience the benefits today!
If you have further questions or need assistance don’t hesitate to contact your dedicated Customer Success Manager or get in touch with us via Intercom.