Here you can see which organic keywords you & your competitors have in common. Also, you can see your or your competitor’s unique organic keywords.

Once you initially click the Keyword Gap Page, you see a blank page in which you'll have to select your competitor to see keywords, then pick a country and generate the keywords.

As you can complete the steps above, the mutual organic keyword table will be shown that shows the common keywords that you have with your competitor.

If you want to see the unique keyword that you have just click on the ven diagram on the left.

If you want to see the unique keyword that your competitor has just click on the ven diagram on the right.

Additionally, you will be able to track those keywords by adding them to your list.

This page enables you to understand the details of your competitor’s ASA strategy.