This is a unique feature we provide for you to test out all the possibilities in terms of keywords research regarding your app metadata, making it more likely to rank higher - or rank at all. Basically, what we aim with this module is to enable a playground for your app metadata once you have tracked and explored the keywords you want to work with, tested out the Keyword Suggestions module and spied on your competitors’ keywords. Please note that the subheadings on the left-hand side differ for iOS and Android apps. Below, we have used an iOS app as an example, for Android apps, the subheadings are as follows: Title, Short Description and Description.
This is the screen that opens before you upon clicking the Keyword Optimization module. Before making any updates, you can check this page to optimize your keywords with respect to your competitors and your Keyword Tracking list. You can quickly identify which keywords are targeted by your competitors and see which keywords you are missing to rank on your tracked keywords.
You can test out new titles for your app here, just type in the keywords. Your app name can be up to 30 characters long. You can write your draft app title for your next update, compare it with your competitors and see which keywords from your tracked keywords list will be targeted by your new title.
You can change the subtitle of your app here. Your subtitle can be up to 30 characters long. You can write your draft subtitle for your next update, compare it with your competitors’ subtitles and see which keywords from your tracked keywords list will be targeted by your new subtitle.
Keywords are limited to 100 characters total, with terms separated by commas and no spaces. Here, you can write your draft app store connect keywords and see which keywords from your tracked keywords list will be targeted by your new App Store Connect Keywords.
An app's description is limited to 4000 characters in total and not indexed for search queries. Even though it does not affect your keyword optimization for ASO directly, a well crafted description might increase conversion rates. Here, you can write your draft description for your next update and compare it with your competitors’ descriptions by their most used keywords. You can check out the amount of times you have used a keyword within the description as well.