After using the Budget Allocation tool, users generally experience smooth operations with minimal challenges.
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However, there is a small chance of encountering an edge case due to the tool’s CPA (Cost-per-acquisition) focused distribution. Since the tool prioritizes increasing install numbers and reducing CPA, it may not always align with a customer’s broader business objectives.
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For instance, if the overall Return on Ad Spend (ROAS) decreases, this could present a potential challenge. The tool primarily optimizes for top-of-funnel metrics like installs and CPA reduction and might not take lower-funnel outcomes, such as customer lifetime value or conversion rates, into consideration.
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This focus can occasionally lead to discrepancies between the immediate benefits the tool provides and the long-term business goals of the user.
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If you have further questions on MobileAction’s products or encounter any issues, feel free to contact your dedicated Customer Success Manager via your communication channels or the support team via Intercom.