The Daily Cap ensures that your spend matches the predetermined daily budget. If a campaign reaches its daily limit, the algorithm pauses it and reactivates it the following day to maintain budget adherence. This control is particularly useful for tightly managing daily spend and avoiding overspend on any given day.
​
Conversely, the Monthly Cap spreads the budget across the entire calendar month. It allows the daily spend to fluctuate day-to-day but ensures that, on average, it aligns with the daily budget over the month. This setting provides more flexibility compared to the daily cap, as it can accommodate days with under or overspending by adjusting subsequent days' budgets accordingly. This approach helps in maintaining consistent monthly expenditures without surpassing the monthly budget limits.
​
If you have further questions on MobileAction’s products or encounter any issues, feel free to contact your dedicated Customer Success Manager via your communication channels or the support team via Intercom.