Smart Bidding is designed to help you get the most out of your ad spend by considering a variety of important factors:
Keyword performance: We look closely at how each keyword is performing within your campaign or ad group and adjust bids to maximize effectiveness.
Share of voice (SOV): To ensure you're not overspending, we analyze and adjust your bids on keywords that might not significantly benefit from higher spending.
Cost-per-tap (CPT) and Conversion rate (CR): If certain high-potential keywords are underperforming, we tweak the bids to help them realize their potential.
Seasonality: We keep an eye on daily and weekly trends, adjusting your bids to adapt to these changes, ensuring you stay ahead of the curve.
Traffic and look-back window: By examining past traffic trends, we can time your bid adjustments just right, making sure they have the desired impact.
Sweet spot: For keywords that aren’t spending yet, we find the bid amount that’s just right to start generating activity and quickly improve their performance.
If you have further questions on MobileAction’s products or encounter any issues, feel free to contact your dedicated Customer Success Manager via your communication channels or the support team via Intercom.