When you start using Smart Bidding, you might notice an initial uptick in costs. This is part of the learning period as the system adjusts to find the most powerful bidding strategy for your campaigns.
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Typically, these costs will stabilize once Smart Bidding has fine-tuned its approach. Remember, this is a normal phase, and patience here often pays off with improved campaign performance over time.

If you have further questions on MobileAction’s products or encounter any issues, feel free to contact your dedicated Customer Success Manager via your communication channels or the support team via Intercom.