When enabled, this setting allows Smart Bidding to automatically reactivate keywords that you've previously paused, but which now show promising performance potential based on metrics like Share of Voice (SOV). You can easily turn this option on or off depending on your preferences; however, enabling it is generally recommended to ensure your campaigns take full advantage of every optimization opportunity.

If you have further questions on MobileAction’s products or encounter any issues, feel free to contact your dedicated Customer Success Manager via your communication channels or the support team via Intercom.