Spending discrepancies can occur due to the daily requirement to set a budget, coupled with the choice between two types of caps: daily and monthly.
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When you set a Daily Cap, the system pauses campaigns immediately if they reach the daily budget limit to prevent overspending for that day. On the other hand, choosing a Monthly Cap allows the budget to flex across the entire month. If ad spend is under one day, it can catch up on subsequent days, but the system will pause the campaigns if the monthly budget cap is reached before the month ends.
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For instance, if you've set a Monthly Cap of $60,000, the tool aims to ensure that ad spend does not exceed this total, averaging out daily expenditures to meet the monthly budget without significant over or underspending.
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If you have further questions on MobileAction’s products or encounter any issues, feel free to contact your dedicated Customer Success Manager via your communication channels or the support team via Intercom.