It's essential to focus on specific events reported by your Mobile Measurement Partner (MMP). These events are pivotal as they track user actions that correlate directly with your business goals, such as installs or purchases. You can implement custom columns in your campaign management setup. This allows you to monitor custom KPIs that are significant to your company’s objectives.
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For instance, if an increase in purchases is a goal, you can track this metric closely through a custom column based on an MMP event that reflects this particular data.
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If you have further questions on MobileAction’s products or encounter any issues, feel free to contact your dedicated Customer Success Manager via your communication channels or the support team via Intercom.