When managing campaigns on SearchAds.com, particularly if you have multiple apps, selecting an appropriate goal category is highly beneficial. While it's not mandatory, using goal categories aids in filtering campaigns with specific business objectives, tailoring them to meet those objectives, and significantly enhancing the ability to analyze and compare performances of different apps.

1 Trial: This category is best suited for campaigns to increase trial sign-ups for your app. It helps measure how effectively the campaign generates new trial users.

2 Subscription: Use this category for campaigns focused on increasing subscriptions. It is ideal for apps that offer recurring services or content on a subscription basis.

3 Purchase: Select this category for campaigns that aim to drive purchases within your app. This could be for single purchases or multiple purchases across different sessions.

4 Engagement: This category is designed for campaigns aimed at boosting user engagement with your app. It focuses on increasing specific interactions within the app, such as time spent or features used.

5 Game Event: Specifically for gaming apps, this category helps in driving participation in special game events or milestones within the game.

6 Other: For objectives that do not neatly fit into the other categories, this option allows for flexibility in campaign goals.
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If you have further questions on the process, contact your dedicated Customer Success Manager or contact the support team via Intercom.