CPP Intelligence

Analyze the details of your competitor’s CPPs

Zeynep Derinoz avatar
Written by Zeynep Derinoz
Updated over a week ago

Custom product pages (CPPs) are additional versions of App Store product pages that help you to target various audiences & increase your conversion rate.

Our CPP Intelligence helps you to search for any app/keyword and analyze different CPPs, accordingly. You also have date & country filtering options.

Our feature has two tabs which are CPP by App & CPP by Keyword.

CPP by app:

Search for any app that you wish to see its CPPs. In the first row, you will see the default product page of the app so that you can easily compare the changes that are made in the CPP.

If the selected app has CPPs, we will show you:

  • The keywords that are linked to that CPP

  • Screenshots

  • Preview Video

  • Promotional Text

  • Impression share

  • Last seen date

  • CPP URL

CPP by keyword:

Search for any keyword and see the apps with their CPPs that are linked to that keyword.

If the selected keyword has CPPs, we will show you:

  • The apps that have the CPP

  • Screenshots

  • Preview Video

  • Promotional Text

  • Impression share

  • Last seen date

  • CPP URL

Note: Custom Product Pages can only be accessed through their unique URL found in paid app campaigns. So, if you search for an app & see the "no data" wall, this means the selected app is not running Apple Search Ads campaigns either in the selected storefront or in any storefront. You can check this from the Search by App page under Search Ads Intelligence.

Overall, our new CPP Intelligence feature will help our users to spy on their competitors & market trends.

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