The next feature, Search by Keyword, provides a full list of apps that are running Search Ads on a specific keyword with the impression share graphic

You can see the impression share, the organic ranking of the app for that keyword, its Search Ads visibility score and that app's total paid keywords.

You can filter your search results down by country, a specific value of impression share and popularity. The banner above the feature shows the keyword's search popularity, chance score, the total number of apps using that keyword and the apps that are running ads on it.

If you want to review an app in a more detailed way, just click on any app you would like to see and the Search by App page.

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