Apple has introduced Custom Product Pages with iOS15 in which users can now personalize creatives within a certain ad group to increase Tap-Through and Conversion Rates. Up to 35 custom product pages will be allowed, each with different app preview videos, screenshots and promotional texts in order to target the right audience and serve a more personalized App Store experience.

SearchAds users can now manage their ad variants via Ads Manager. Ad variant analytics can be easily displayed with the dashboard presented in the Ads layer. You can link your ad groups with apps you’ve already created in App Store Connect.