If you want to adjust the match type of keywords in your campaigns, it's important to note that the match type of a keyword cannot be modified directly after it has been added to an ad group. This is due to how keyword settings are structured within the platform to ensure consistency and reliability in your ad performance tracking.

However, you can always remove the keywords already added and add them with new match types. There is a simple 3-step workaround that you can adopt to make changes. Let’s take a look!

1- The first step is to pause the keyword you want to change the match type. Pausing the keyword ensures that it no longer affects your ad performance while you make the necessary adjustments.

2- Once the keyword is paused, you can re-add it to your ad group. At this stage, you will have the option to select the desired match type. Ensure you choose the correct match type as per your campaign strategy.

3- After adding the keyword with the new match type, review your settings to ensure everything is configured correctly. Once confirmed, activate the keyword to show your ads with the updated settings.

By following these steps, you can successfully update the match type of your keywords. It's a simple process of pausing and re-adding, which allows you to refine your targeting and potentially improve your ad campaign's effectiveness.

If you have further questions, contact your dedicated Customer Success Manager or the support team via Intercom.