The "Goals" tab allows you to create goals based on your in-app events. Once your integration with your Mobile Measurement Partner (MMP) is successfully complete, you will be able to create your goal/s. This is a necessary step for you to see your attribution data. After creating the goal, you can select it on Ads Manager and track in-app event-related performance.

You can create your goals by clicking the Create Goal button at the top right-hand side of the Goals tab.

After choosing the app for which you want to create a goal, you should specify which in-app events you want to include in the goal. You can choose multiple in-app events.

You have the option of both displaying the value sent by your MMP or putting your own fixed value. These two options allow you to see the event value that your MMP tracks or to come up with a custom value if the MMP value doesn’t reflect the actual value or your MMP isn’t able to track event value.

After choosing the value policy, you can also put a category for your goal, so you can use the goal on the Funnels page. You can create up to 6 goals with a category, so you can have 6 different steps for the in-app events on the funnel. However, you can also create goals without choosing any goal category. When you don’t choose a goal category, you can create as many goals as you want.

And finally, after putting a name for the goal, you will be all set! You can go to Ads Manager and choose your goal to see relevant data.

There you have your attribution data!

If you're having any problems or need more help, you can check the FAQ collection, get in touch with us via Intercom or contact your dedicated Customer Success Manager.