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How are DAU & MAU calculated?
How are DAU & MAU calculated?

Daily and Monthly Active Users are the two metrics that shows you the user engagement of an app on different scales.

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Written by Yekta
Updated over a week ago

Unfortunately, there is no way of providing the exact figures in terms of active users. We use our own algorithms to estimate these numbers instead. Initially, we look at the usage data of integrated and encrypted data points, transform this data into DAU and MAU figures, check out the download numbers from the previous month to find a correlation between the users on a category and country basis and lastly apply these data points to the unintegrated apps to make estimations.

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