If you are having trouble viewing your previous attribution data on SearchAds.com, it's important to understand how data retention and access are managed within the platform, especially in conjunction with your MMP.
Key reasons for limited historical data visibility
Dependence on MMP data: SearchAds.com integrates closely with your chosen MMP to track and attribute user actions to your advertising campaigns. The platform’s ability to display historical data is directly tied to the data retention policies and capabilities of your MMP.
Data integration: While SearchAds.com can maintain an extensive historical database from the inception of your campaigns, the visible data on the platform still depends on the continuous combination and retrieval of data from your MMP.
By understanding these aspects, you can better manage your expectations and strategies related to historical data tracking and attribution on SearchAds.com, ensuring that you leverage your campaign data as effectively as possible.
Keep in mind!
Note that data collection and availability will accumulate when you connect your MMP to the SearchAds.com platform. This initiation marks the beginning of data gathering, which will continue as long as your MMP integration remains active.
If you have further questions on the process, contact your dedicated Customer Success Manager or contact the support team via Intercom.