Maximize app installs and user engagement by gaining insights into app campaign performance, identifying untapped keyword opportunities, and leveraging competitor intelligence to make informed decisions and stay ahead in the competitive app market.
Simply enter the name of the app you want to analyze, and you'll be able to see all the keywords they are targeting in their Google App Campaigns.
In this section, we provide you with a comprehensive list of keywords that your competitor's app is bidding on.
Want to keep a close eye on specific keywords that your competitors are bidding on? Simply click the '+ Track' button next to any keyword on the right-hand side, and that keyword will be automatically added to Keyword Tracking list. This way, you can monitor their performance over time and incorporate essential insights into your own strategy.
You can also view the impression shares of these keywords, giving you an understanding of how often their ads are being shown for each keyword.
In the "All Apps" column, you can view the impression shares of other top apps on specific keywords.
This valuable information enables you to understand how different apps are performing in their Google App Campaigns for each keyword, providing you with a comprehensive view of the competitive landscape and helping you make informed decisions for your own app campaign strategy based on keyword-specific insights.
Organic Keyword Rank
To give you a deeper understanding of your competitor's app campaign performance, we provide the current organic ranking of their app for each keyword they are bidding on. This insight can help you gauge their success in specific keyword categories.
Furthermore, we offer a popularity score, which indicates how competitive and sought-after each keyword is.
Total Apps represents the overall count of apps that achieve organic rankings for a specific keyword. This valuable data provides a comprehensive view of the competition and highlights the number of apps that are relevant and optimized enough to rank naturally for the given keyword.
A higher number of total apps may indicate a more competitive keyword, while a lower count could present an opportunity for app developers to target and optimize for a less crowded and potentially more accessible keyword in their App Store Optimization (ASO) strategy.
App Campaigns Visibility Score
The App Campaigns Visibility Score is a crucial metric that evaluates an app's efforts to boost its visibility through paid channels. By assigning a score from 0 to 100, this metric offers valuable insights into the app's inorganic visibility.