What is the average and max deviation ratio on App Analysis features? Can you trust this data to benchmark yourself with competitors?

Deviation interval changes with respect to the country and category for the app being searched. So, for a certain category and/or a country; if we have a high number of integrated apps, the estimations are more accurate.

Which channels (ASA, organic, other ad networks) does App Analysis feature include while giving download and revenue estimates?

Downloads include all channels (Paid and Organic).

Revenue estimates are calculated with

  • in-app purchases
  • revenue coming from the cost for paid apps.
  • in-app subscriptions

We can not estimate and include their revenue from advertisements or subscriptions from the web etc.

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