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Is Search Score actually Apple Search Ads Keyword Popularity?
Is Search Score actually Apple Search Ads Keyword Popularity?

How do we compare & differentiate Apple Search Ads popularity and keyword popularity.

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Written by Berkem Canbeyli
Updated over a week ago

The answer to this question is both yes and no

In the US we directly print the Apple Search Ads Keyword Popularity but in other countries where Apple Search Ads is active in, based on our users' requests by default, we show our own search score.

If you are interested in Apple Search Ads data, however, you can go to the Keyword Research tab under ASO Intelligence and have a look at the chart named Search Score Popularity History

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